Beautiful Web Design Does NOT Guarantee Huge Sales

Some web designers focus on web design itself to such extent that generate beautiful sites that are impossible to use. Of course a website MUST look good, but it’s not a good idea to make a commercial site overloaded with graphics, flash movies and animations, hiding some necessary basic page elements to corners. What I’m trying to say is, that usability is even more important than nice look, although it doesn’t strike off the latter. Let’s see what’s really important for a commercial website:

1. Page size, load and parsing time  – website that take too much time to load and parse frustrate end-users. Think twice when you want to add more jQuery components — do your visitors really need them? In most cases a cleaner site makes more sales that a busier one.

2. Content that is keyword-rich and well-written. No matter how beautiful your website is, if the content is full of typo’s and is written in fact in Indian English, you site visitors will hardly become your customers.

3. Sitemaps. Every website needs a sitemap — no matter if it’s small or large. First, sitemaps help in SEO, second, your visitors will find a sitemap very helpful. Sitemaps are very important even for small sites, as small website tend to grow and you can simply miss the time when sitemap will become essential for your site.

4. Safety. Your clients must feel safe when purchasing at your online store. That is why you must do everything you can to ensure a really safe website.

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